TOTAL GREEK YOGHURT

Total Greek Yoghurt wanted to engage consumers and convey the ‘good for you’ ethos. We looked at what makes a British summer truly great and wanted to bring the feel-good factor back to the adverts in a distinctly British way, so we decided on a summer fete as the theme. Fun, family-filled days out that are full of excitement. 

It worked - sales of the 0% product doubled and got voted The Drums ad of the month.