GLORIFYING CRAFTSMANSHIP

Folio Society came to us asking for a series of print adverts that demonstrated their core USP which was beautifully crafted books. This had one major drawback in that you could not focus on selling the content of the book itself as that would play in the hands of their competitor, the digital sellers. The solution was to glorify the craftsmanship and the reason why people can’t beat a good book, the object itself.